BDC Strategy Group (BDC) is a boutique communications and public relations agency that helps brands achieve their goals through strategic counsel and content development. They specialize in employee and executive communications and issues management.
As part of a rebranding initiative, BDC wanted to redesign its website to reflect its recent name and logo change. The agency wanted a clean, modern, and user-friendly interface in order to reach a broader audience while effectively conveying its services and expertise.
Black Digital and BDC met weekly to discuss the redesign. This collaborative approach enabled us to overhaul the agency’s website in less than two months.
Black Digital brought BDC’s website goals to life with interactive elements, modern layouts, and increased call-to-actions to enhance user experience. We curated updated, light, and cohesive visuals featuring company leadership to convey professionalism and modernity.
Black Digital also updated the website’s content to articulate BDC’s services and expertise more clearly. Simplifying the content makes visitors more likely to engage with the website, explore its services, and become clients. Black Digital’s improved website layout helps visitors find information fast, building trust in BDC as a dependable partner in communications and PR.
Post-launch, BDC experienced a remarkable 353.3% increase in site activity, with 161 brand-new users visiting the site. These numbers indicate that BDC’s new website has successfully reached out and engaged new audience members. With clear calls-to-action and intuitive navigation, the site has helped BDC connect better with its viewers.
Black Digital’s smooth and frequent communication with BDC was key to the successful launch. Their collaboration resulted in a successful website redesign, which exceeded BDC’s expectations and positioned the PR agency for continued growth and success in the communications industry.
