In 2021, The Executive Leadership Council planned its first live, in-person event since the pandemic began: Black Director’s Summit. The Summit was planned in response to a fresh commitment by many corporations to address social and economic inequity. In the wake of the 2020 social justice movement, companies made a commitment to change, but identifying board-ready Black directors remained a challenge for some.
We have a long standing relationship with The ELC and our team met with them to brainstorm ideas for the Black Director’s Summit. We decided that the event needed a Microsite that would include all of the pertinent information about the COVID-19 policy while also making it easy for interested parties to register. We utilized Cvent software to create the page which our team designed to be clear, concise and easy to use.
All of the information including fees, event schedule, rules and regulations, and application form were made available on the site. Then we designed a targeted marketing campaign that promoted the site to demographics that the Summit was targeting.