“Conquering adversity and making your mark” is the tagline for The Power of Women at Work (POWW) Conference, hosted by The Executive Leadership Council. POWW is a one-day virtual conference designed to equip women of color with the tools they need to navigate the norm with power, grit and grace.
The Social Justice Movement and COVID-19 has significantly impacted Black professionals in the workplace, especially Black women. The POWW Conference provides participants with candid conversations, game-changing solutions, insightful panels, and networking and partnering opportunities.
Due to the ongoing pandemic, this event had to be held virtually. But the upside to holding the event online is that it could then accommodate a larger number of participants. The targeted marketing campaign increased awareness of The POWW Conference and encouraged Black professionals around the country to participate. Now, because of the wider reach, The ELC has decided to make the conference permanently virtual so it can reach and inspire Black women professionals all over the nation.