The NPPC is an advocacy group leveraging federal and state governments to utilize produce prescriptions as a form of preventative medicine and to improve quality of life. In coordination with programs like Medicaid, the NPPC helps underprivileged communities have improved access to fruits and vegetables.
The NPPC site had front-end and back-end issues that decreased the website’s functionality. The organization also lacked consistent brand guidelines and a strong digital presence.
The updated NPPC website is more functional and aesthetic. It features a much more robust wireframe while intuitively presenting the information, thanks to the streamlined information architecture. The new site has an intuitive and stunning user interface that makes users want to spend more time interacting with the site.
