National Fair Housing Alliance National Conference

NFHA is the only national organization dedicated solely to ending discrimination in housing. NFHA works to eliminate housing discrimination and to ensure equal housing opportunity for all people.

The Challenge

NFHA came to Black Digital to promote its national conference. For the first time ever, the conference took place virtually, and NFHA needed new branding and a solution to promote online registrations.

Our Solution

We created a unified digital content strategy, designed conference branding, and ran social media ads to boost online registration for the NFHA conference.

The Results

With a budget of $13,000 to promote registration for its national conference, we helped NFHA increase overall registrations and obtain:

  • 1.1 million impressions
  • 47,692 engagements
  • 44,669 link clicks
  • $0.29 cost per click

We had the pleasure of working with Black Digital for the National Fair Housing Alliance’s first-ever virtual national conference. Their team provided seamless support in developing and executing a comprehensive communication strategy that involved PR outreach, social media marketing, graphic design, and digital analytics. The team’s enthusiasm, work ethic, and creative expertise helped make our event a success from start to finish.

Izzy Woodruff, Communications Director

National Fair Housing Alliance

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