JusticeAid is a social justice organization that believes in the power of art and music to transform awareness into action in the fight against injustice. JusticeAid uses music and the arts to raise money to support influential organizations fighting injustice and inequality. The organization gives a dollar for every dollar it raises in its outstanding concerts to its grantee partners.
JusticeAid needed a marketing agency to build a campaign to support their 2023 Grantee Partner, Black Voters Matter (BVM). JusticeAid partnered with BVM to fight against mandates preventing marginalized communities from voting. The organization wanted Black Digital to help them amplify BVM’s message and raise money for BVM.
Black Digital created a unique digital strategy for JusticeAid and BVM’s partnership, including a custom website landing page, a paid advertisement plan, social media posts, email content, and a unique brand identity.
In addition, Black Digital created advertising materials for JusticeAid’s 2023 Fall Benefit Concert featuring Tank and the Bangas. 100% of donations and contributions from this concert directly supported BVM’s work to fight against voter suppression.
JusticeAid’s benefit concert was a sold-out success and a joyful and informative evening for audience members and performers alike. With Black Digital’s digital strategy, social media campaigns, and event marketing materials, BVM’s partnership with JusticeAid has been a tremendous accomplishment.
