The Executive Leadership Council (The ELC) is the premier organization for professional development among Black people and for increasing diversity among managers and executives in all industries. Among the tools that The ELC provides is Black Men in Leadership, an annual virtual conference designed to help Black men reshape their narrative and navigate the corporate landscape with confidence.
We designed a conversion-optimized landing page for the event that enabled visitors to register directly for the conference. We also created a paid advertising strategy that targeted the conference’s specific audience and led it directly to the landing page to register.
With our help, the Black Men in Leadership Virtual Conference secured twice its registration goal ahead of the deadline. Because of our campaign, there is already a waiting list for next year’s program. For our work on this campaign, we received a 2023 Communicator Award of Excellence.