Level Up Your Storytelling – Turn Ideas Into Impact

Institute for Sustainable Communities: Using brand identity to carry a national climate equity initiative

Institute for Sustainable Communities chose Black Digital for a brand identity supporting its equitable building decarbonization initiative.

Overview

ISC needed a new logo and brand identity for its partnership with CBRE tackling equitable decarbonization in communities of color, work that includes developing decarbonization roadmaps, energy benchmarking, and a database for Black- and brown-owned buildings. This initiative sits at the intersection of climate policy and racial equity, a combination that needed branding credible to both funders and the communities it serves, so Black Digital developed a logo and brand identity for the AEBD initiative, built visual direction connecting ISC’s climate mission to this specific equity-focused program, and created a flexible identity system for use across partner communications.

An initiative addressing both climate change and racial equity needs branding that takes both seriously. This identity gave the AEBD initiative a visual language matching its dual mission.

Related Services

  • Brand Strategy and Identity
  • Graphic Design

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