DC Office of Education Through Employment Pathways: Using a five-week brand sprint to launch OETEP

Overview

OETEP was about a year old when the engagement began, with five weeks to establish a clear, distinct brand before the fiscal year ended. The identity needed to sit appropriately within the Mayor’s office ecosystem, meet accessibility requirements, and make education and workforce data easier to understand.

Black Digital developed a distinct visual identity within the Mayor’s office brand ecosystem, built accessible logo formats and communication templates, and delivered materials spanning research, presentations, documents, reports, and social media, all inside the five-week deadline. A new government agency needs to establish credibility fast, without the luxury of a lengthy brand development timeline, so the team compressed the identity process to fit the fiscal-year deadline while still delivering a complete, accessible system.

Results

• 5 weeks from engagement start to complete identity delivery
• A consistent set of logo formats and communication templates delivered across research, presentation, document, report, and social formats
• An identity system positioned appropriately within the DC Mayor’s office ecosystem

A new public agency needs to look credible immediately, not after months of brand development. This gave OETEP a usable, accessible identity system fast enough to matter for its first fiscal year.

Related Services

• Brand Strategy and Identity
• Graphic Design