Rank the District: Using a coordinated campaign to connect voter education to a clear call to action

Overview

Rank the District needed a coordinated campaign that could define the audience, sharpen the message, connect promotion to a clear action, and create an accountable measurement path for voter education, spanning ranked-choice voting explainers in both English and Spanish for a genuinely bilingual DC audience.

Black Digital defined the target audience and campaign strategy, developed messaging and creative direction, built landing pages and lead capture supporting the campaign, and delivered reporting and optimization recommendations. The work spanned two tracks: a steady stream of graphic assets, palm cards, educational presentations, a ranked-choice-voting handbook, foam board displays, and training and youth-outreach materials, alongside a video production track building out content for the campaign’s outreach. Voter education campaigns succeed on clarity: a clear audience, a clear message, and a clear next step, and the campaign was built around that discipline rather than broad awareness messaging alone.

Results

• 60 tracked deliverables for the 2026 program, 32 graphic design assets and 28 video assets, plus 2 strategy documents
• 59 of 60 deliverables completed and approved
• More than 575 hours logged supporting the relationship since 2024
• Bilingual educational materials, including a Spanish-language translation of the campaign’s core palm card and presentation deck

Voter education only works if it reaches people with a clear reason to act. This campaign gave Rank the District a coordinated system built for that purpose, with a production pace disciplined enough to keep nearly every planned asset on track.

Related Services

• Campaign Strategy and Creative
• Lead Generation and Audience Development