Campaign Legal Center: Using integrated lead generation to power multistate voter restoration outreach

Overview

Campaign Legal Center’s Restore Your Vote program needed to sustain outreach across national and state-specific voter-restoration work at the same time: complex legal information, partner relationships, hotline and rights-check pathways, paid campaigns, and content, all running in parallel. More advertising wasn’t the answer on its own. What the program needed was a system that could turn outreach into ongoing communication and a next action.

Black Digital built multistate paid-media campaigns for rights checks, hotline traffic, lead capture, and partner outreach, then connected Meta lead forms to Mailchimp through Zapier so every captured contact entered ongoing email communication automatically. The team launched Instagram, Facebook, and TikTok from scratch, created the monthly Restoration Report newsletter to serve the national list and spotlight partner work, and developed the Road to Restoration video series along with custom postcards and campaign creative. Underneath all of it sits an audience-development system, not a pile of disconnected tactics: paid campaigns capture leads and route them to rights checks or hotline support, automation moves contacts into Mailchimp, and newsletters and social keep the relationship alive between campaigns. A Restore Your Vote microsite, launching separately, is substantial enough to become its own case study once it’s live.

Results

• 29,994 landing-page views generated by the national and partner-state traffic campaign at $0.59 per view
• 1,369 Tennessee lead-form submissions at $3.89 per lead
• 1,082 Alabama lead-form submissions at $7.30 per lead
• 5,703 Facebook follows or likes generated at $0.12 per result
• After targeting changes and a higher daily budget in August 2026, the client reported roughly 30 leads over a single Friday-through-Monday stretch, compared with a typical eight or nine

Campaign Legal Center now has a repeatable system for generating leads, routing contacts, and staying in touch through email and social, rather than a campaign that resets every cycle. The August lead surge coincided with a separate direct-mail push running at the same time, so it’s presented as corroborating client feedback rather than a paid-media claim on its own. For Black Digital, this is what an always-on outreach system looks like when targeting, capture, automation, and nurture are built to work together instead of as one-off tactics.

Related Services

• Year-Round Marketing Support
• Lead Generation and Audience Development
• Email Marketing and Automation
• Campaign Strategy and Creative