Level Up Your Storytelling – Turn Ideas Into Impact
Level Up Your Storytelling – Turn Ideas Into Impact
C-Suite Academy serves a narrow, senior audience with a high-consideration enrollment decision. Broad awareness metrics couldn’t substitute for genuine engagement from corporate decision-makers who sponsor executive development, so Black Digital built audience strategy targeting senior leaders and corporate sponsors, ran paid media campaigns for the 2026 recruitment cycle, delivered lead capture and enrollment reporting, and supported recurring program cycles with creative production, targeted at the specific decision-makers who sponsor executive development rather than general awareness. The Voices of The ELC webinar series (see related case) has already directly contributed 2 program sales into C-Suite Academy, giving the recruitment funnel a second real source beyond paid media.
A high-consideration executive program can’t rely on volume alone, it needs qualified leads from people who can actually make an enrollment decision. This campaign gave C-Suite Academy a cost-tracked path to that specific audience.
Campaign and Marketing
Audience Strategy
Paid Media
Enrollment Reporting
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