Level Up Your Storytelling – Turn Ideas Into Impact
Level Up Your Storytelling – Turn Ideas Into Impact
Leadership Pathways is a nine-month cohort experience built to strengthen cultural intelligence, strategic thinking, and executive presence for early- to mid-career professionals, combining coaching, quarterly learning sessions, and peer collaboration rather than a single event. Recruiting for a program like this is a different problem than filling a conference: The ELC needed to fill a full cohort for a nine-month commitment, communicate the value of that longer-term investment clearly enough to justify it, and drive genuinely qualified applications rather than passive interest.
Black Digital built the recruitment marketing behind Leadership Pathways: an application funnel and landing page built around the program’s actual value proposition, targeted paid and organic campaigns reaching early- to mid-career professionals, and email nurture sequences carrying interested applicants through to a completed application rather than losing them along the way. The first cohort sold out, which is itself the clearest signal that the recruitment marketing was reaching the right audience with the right message, and The ELC has since launched a second cohort to meet the demand the program generated.
Recruiting for a nine-month commitment means selling depth, not a single day’s attendance. This campaign gave The ELC’s Leadership Pathways program a recruitment system that filled its first cohort and justified standing up a second.
Cohort Recruitment Marketing
Application Funnel
Paid and Organic Media
Application Landing Page
Recruitment Campaign
Email Nurture
Social Promotion
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