The Executive Leadership Council: Using an integrated marketing engine to grow LinkedIn past 200,000 followers

Overview

The ELC needed marketing capacity that could operate across its full portfolio of programs, symposiums, publications, and channels as one connected engine rather than a series of disconnected initiatives. Growing an executive association’s digital presence this significantly required consistent, compounding effort rather than sporadic campaigns, so Black Digital built and managed social media growth across multiple platforms, delivered year-round digital marketing across The ELC’s full portfolio, and connected creative, content, and campaign work under one system built to sustain that growth over multiple years.

Results

• LinkedIn audience passed 100,000 followers in the campaign’s first year
• Reached 200,000 organic followers after three years
• 9,000 followers gained across platforms in Q1 2023 alone
• 2.5 million+ year-to-date impressions recorded in the July 2026 digital report
• 73,000 clicks recorded in the same reporting period

Related Services

• Year-Round Marketing Support
• Campaign Strategy and Creative
• Social Media Strategy and Management
• Lead Generation and Audience Development