The Executive Leadership Council: Using webinar production partnership and ideation to grow Voices of The ELC

Overview

The ELC needed a repeatable executive thought-leadership series that could generate registrations, support live delivery, and extend each conversation through repurposed content, rather than treating every webinar as a one-off production. Black Digital is the webinar production partner behind Voices of The ELC, not just the marketing layer on top of it: the team helped ideate the series concept with The ELC’s own staff from the start, then built the system that runs it. A thought-leadership series only stays valuable if it’s repeatable without losing quality, so that system covers full live production, registration campaigns for each installment, and repurposed session content to extend reach after each event ended.

The 2026 lineup covered the leadership journey end to end, moving from early-career to C-suite topics session by session: “The Sponsorship Gap” (May 12), featuring Rita Khan, Chief Consumer Officer at Optum, on the difference between mentorship and sponsorship, facilitated by Sherhara Burrell; “The AI Impact” (June 8), with AI expert Cliff Worley on using AI to strengthen rather than replace human judgment at work; “The Leadership Shift” (June 24), on why strong performance alone doesn’t guarantee promotion; “Inside the C-Suite” (July 29), on the different toolkit senior leadership actually requires; “Lead with Influence: Winning in the Trust Economy” (August 19); and “Leading Through Ambiguity” (September 30), on leading through uncertainty and disruption. Each session runs live and free to attend, with a replay published afterward so the conversation keeps working long after the live date passes.

Results

• 1,673+ registrations across the May through July 2026 sessions
• 456%+ of the combined registration target reached
• 35 tracked program assets for the 2026 series alone, spanning promotion, live delivery, and reporting
• The series has directly contributed to 2 C-Suite Academy program sales, plus a broader lift in interest across The ELC’s other Institute programs

Executive audiences respond to insight delivered consistently, not sporadically. This series gave The ELC a webinar system that dramatically outperformed its own goals while staying sustainable to produce, and it’s become a new way to put the depth of thought leadership already inside The ELC’s own membership in front of the broader ELC digital community, one that’s now generating real program revenue beyond the webinars themselves.

Related Services

• Webinar Production
• Content and Video Production
• Campaign Strategy and Creative