Black Digital has formed a strong relationship with the ELC Board of Directors over the past few years. Our team met with them to learn about their vision for the future of their brand and what they hoped to achieve with the ELC Scholarship Program website. From those meetings our team decided that we needed to utilize easy-to-read infographics to get the Scholarship messages across to potential applicants. We also decided that the ELC Scholarship Program required a multi-layered digital advertising strategy tailored for a specific audience that encouraged them to apply to the program. We also streamlined the application process so that interviewers could easily get in touch with students digitally.