Overview:
The Sphinx Organization is a social justice organization dedicated to transforming lives through the power of diversity in the arts.
The name Sphinx, inspired by the mythical creature and legendary statue, reflects the power, wisdom, and persistence that characterize Sphinx’s participants, as well as the enigmatic and interpretive nature of music and art.
THE SOLUTION:
The Sphinx Organization came to us looking to promote their annual gala. For the first time, the event took place virtually. They asked us to create the overall visual brand and a well-thought-out digital strategy and run Facebook ads for promotion.
THE RESULTS:
- 4x increase in gala registrations
- 177,517 impressions
- 49,534 engagements
- 8,087 link clicks
- $0.25 cost per click (CPC)
