National Fair Housing Alliance National Conference
NFHA is the only national organization dedicated solely to ending discrimination in housing. NFHA works to eliminate housing discrimination and to ensure equal housing opportunity for all people.
The Challenge
NFHA came to Black Digital to promote its national conference. For the first time ever, the conference took place virtually, and NFHA needed new branding and a solution to promote online registrations.
Our Solution
We created a unified digital content strategy, designed conference branding, and ran social media ads to boost online registration for the NFHA conference.
The Results
With a budget of $13,000 to promote registration for its national conference, we helped NFHA increase overall registrations and obtain:
- 1.1 million impressions
- 47,692 engagements
- 44,669 link clicks
- $0.29 cost per click
