We saw the transition to a virtual MLMS as a branding and sponsorship opportunity for our client. The possibility of increased registration and participation in the event added value to an already successful program. The biggest challenge was determining how to maintain the same sense of connection and engagement in a virtual environment.
Our team worked with ELC to create a custom social media and paid advertising campaign that was laser-focused on procuring a steady stream of qualified leads for the symposium. We also further developed the client’s brand image so that it appealed to the correct target audience.