The GTR brand had grown outdated and was in need of a complete overhaul to appeal to a new generation of members and consumers. New leadership was planning a major building renovation and wanted a complete brand refresh to coincide with the new building designs.
They also wanted better Web assets that would serve as valuable resources for GTR’s members and customers.
What We Did
Our team met with GTR’s Board of Directors to learn about their vision for the future of the organization. Their main goal was to modernize the brand so that the logo name and the Web assets appealed to current and future generations of Tampa realtors.
We organized a collection of surveys and focus groups in order to identify what characterized Tampa’s prime real estate. Our team then designed a logo that best reflected that characterization, which is the downtown waterfront.
We then created a new visual identity for GTR and applied it across all print materials and digital platforms. We also recommended that they change their name from “The Greater Tampa Association of Realtors” to the “Greater Tampa REALTORS.”
The GTR board approved each of our branding suggestions and then we began the process of applying the new brand guidelines to all visual materials.
We created a robust, clean, and modern website that is user-friendly and makes it easy for clients and members to access information. We also updated all marketing assets with the new logo and brand guidelines.
We then transformed their monthly newspaper into a bi-monthly that reduced costs and increased revenue. Finally, we consulted with the building architects to ensure that the new brand would be included in the building redesign.