National Produce Prescription Collaborative: Using an accessible redesign to nearly triple website views in a year

Overview

NPPC’s goal was to make its website more accessible in order to attract more visitors, addressing both usability and reach in a single redesign. Growth here wasn’t accidental, it followed directly from making the site genuinely easier to find and use, then following up with member portal functionality that gave visitors a reason to return: Black Digital redesigned the website for improved accessibility and navigation, integrated a Wild Apricot member portal, and structured content to support growing visitor engagement.

Results

• 2,684 views in September 2023 at launch
• 6,171 views by early 2024, nearly tripling the initial reach
• 7,106 views by June 2024, following the Wild Apricot member portal rollout

For a health-focused nonprofit working on food access, reach directly translates to more people connecting with the program. This redesign gave NPPC steady, compounding growth rather than a one-time launch bump.

Related Services

• Website Design and Development
• Member Portals and Digital Tools