We helped FARE energize its flagship HBCU Live event with cohesive branding, digital promotion, and on-site tools to engage students and impress sponsors.

Overview

The Financial Alliance for Representation and Empowerment (FARE) is a national coalition committed to closing the racial wealth gap by increasing representation of Black and Brown talent in the financial services industry. Through partnerships with HBCUs and leading financial institutions, FARE offers programs, mentorship, and access to opportunities that promote equity and inclusion.

As momentum for FARE’s mission grew, the organization saw an opportunity to solidify HBCU Live as its signature student-facing event. They sought a strategic partner to amplify visibility, elevate the event experience, and provide clear value to attendees and sponsors alike.

The Challenge

Despite a compelling mission, FARE lacked cohesive event branding and a streamlined digital presence to match the professionalism of its partners. The team needed support with design, marketing, and communications to ensure HBCU Live would resonate with students, partners, and the broader financial services community.

Our Solution

Black Digital worked closely with FARE to shape the narrative, visuals, and user journey around HBCU Live. From pre-event promotions to on-site engagement tools, we developed a unified brand experience that honored student voices and met sponsor expectations. Our collaborative approach included content planning, rapid creative production, and event-week coordination to ensure every detail was polished and purposeful.

Design & Deliverables

• HBCU Live visual identity and event brand assets
• Website updates and digital registration (via Cvent)
• Event program booklet and signage
• Social media graphics and toolkits for partner promotion
• Emcee contest and promotional video content
• Sponsorship pitch deck
• Save-the-Date and follow-up email campaigns
• Speaker thank-you cards
• Event slide decks
• Resume booklet for students
• On-site professional headshot station coordination

Client Impact

HBCU Live  saw a significant increase in registrations and social engagement, thanks to targeted outreach and a cohesive brand experience. Students gained access to career-building resources, including resume booklets and professional headshots. Sponsors praised the quality of materials, helping FARE solidify long-term relationships and attract new partners. The event is now a flagship asset in FARE’s efforts to diversify the financial services industry.