Level Up Your Storytelling – Turn Ideas Into Impact
Level Up Your Storytelling – Turn Ideas Into Impact
The ELC needed to reach Black undergraduate and graduate students at scale, an audience that expects a digitally native experience from the first click, and needed it delivered as one coherent campaign rather than a handful of disconnected assets.
This is a comprehensive digital communications campaign, not a microsite project: brand, social, content, paid media, organic promotion, content capture, storytelling, and the strategy tying all of it together. Black Digital designed a modern scholarship microsite and simplified application journey as the campaign’s conversion point, then built the recruitment marketing around it, targeted paid and organic campaigns reaching Black undergraduate and graduate students, content and storytelling built around individual scholars, and a strategy connecting every piece back to the same goal. This campaign works alongside the Honors Symposium event marketing as the recruitment engine feeding into scholar recognition, connecting student acquisition directly to the event that celebrates recipients rather than running the two as disconnected efforts.
Reaching today’s students means meeting them where they already are, digitally, across every channel they actually use, not just a single application page. This campaign gave The ELC’s scholarship program a full recruitment system that matched its audience’s expectations, with a direct line from first contact through recruitment into the recognition event pipeline.
Brand
Social
Content
Paid and Organic Media
Storytelling
Strategy
Scholarship Microsite
Application Journey
Brand and Content System
Paid and Organic Campaigns
Scholar Storytelling
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