CEEJH EJ Symposium

Overview

The 11th Annual Environmental Justice and Health Disparities Symposium brought together researchers, policymakers, advocates, grassroots organizers, and community leaders to explore the intersections of environmental justice and public health. Hosted by the Center for Community Engagement, Environmental Justice, and Health (CEEJH), the event spanned four days and featured keynote speakers, community-led solidarity tours, cultural programming, and dozens of panels.

Challenge

The primary challenge for the CEEJH Symposium was the complexity and scale of the event itself. With dozens of speakers, an evolving agenda, community partners, and multiple program components, new information was continually emerging. This required frequent updates to materials, especially the agenda book and signage, as the event took shape. With the CEEJH team managing many moving parts at once, Black Digital supported them by adapting quickly, staying aligned with their vision, and updating materials as the Symposium evolved.

Approach/Solution

Throughout the fast-paced timeline, the BDG team maintained clear and consistent communication, helping the project move forward smoothly. Working closely with CEEJH, we established a strong and consistent visual identity, designed collateral in phased sprints to meet evolving deadlines, and executed rapid revision cycles as schedules and speaker details shifted. We also developed flexible templates so the CEEJH team could make late-stage updates independently and coordinated branding across print, digital, and on-site materials to ensure a cohesive experience from promotion through the event itself.

Impact Numbers

In addition to delivering a cohesive brand experience for the Symposium, the digital communications strategy significantly expanded CEEJH’s reach and engagement during the promotional period.

From January to September 2025, the audience expanded by 1,336%, adding 1,675 new followers compared to 31 in the previous period. Published content increased by 57%, driving 386,621 impressions and 2,403 engagements.

In addition, Instagram and Facebook saw pronounced spikes in activity between July and September. These spikes aligned with the Symposium-related content BDG released on CEEJH’s social media. LinkedIn engagement also rose during keynote announcements, webinars, and speaker-focused content. Posts tied directly to the Symposium, including speaker highlights, registration reminders, countdowns, event previews, and key dates, were the highest-performing pieces of the year.