How to Use Social Media to Drive Traffic to Your Website

If you are a business, organization, or nonprofit, you rely on web traffic. A website is essentially a digital storefront, and stores need customers. But driving traffic is more than just getting clicks or views; you want to drive the right traffic to your website to grow your business. But how?

Search Engine Optimized (SEO) content is valuable and will help drive traffic to your website. But you need a sound social media strategy that promotes your published content and drives as much traffic to your website as possible. Below we will discuss some of the ways you can use social media to drive traffic to your website.   

Start with a Great First Impression

Web traffic is useless if people do not stay long. Before optimizing your website for search engines, make sure it is a digital asset that you are proud of. Partnering with a marketing agency that can custom-develop your website to stand  out from the competition is a valuable resource for customers and will help your business grow. 

Google can take a few months to trust your website, so don’t expect traffic to increase immediately. A good website will give your business or organization authority, and Google values authority. Establishing a good first impression with a quality website and then regularly adding valuable content will boost your SEO in the long term as well as your traffic. 

Paid Advertising 

The impact of paid social media advertising continues to rise globally. Forbes reported in 2018 that “40% of this year’s global ad spend will take place online.” But like SEO, if your paid campaign doesn’t target the right audience, it can be a waste of time and money. 

Paid social media advertising is especially important for raising awareness of an issue or an initiative that a nonprofit or business is promoting. That is why you need to partner with a marketing agency that specializes in paid social media advertising because they can: 

  1. Identify your audience
  2. Develop relevant messaging
  3. Get your target audience to act

Once your paid social media campaign is complete, you will also need to figure out what worked and what didn’t work. That same marketing agency will be able to conduct an analysis report of the social media campaign’s effectiveness once it is complete. This is important because it will help shape future campaigns around the successes of the previous ones. 

Social Media Management

The best way to drive traffic to your website using social media is by hiring a social media manager. They will be able to craft relevant posts that are optimized to reach your target audience and keep that audience engaged with your product, services or initiatives. 

Your dedicated social media team will create a content calendar that schedules posts for various social channels and determine ideal days and times to reach your target audience.. They can also manage your paid social media campaigns in conjunction with your content calendar.

One of the ways that your social media team will optimize your social media strategy is by creating a social media toolkit. This toolkit will ensure that your organization’s social media post is consistent and follows brand guidelines. Being consistent with your social media posts is as important as making a great first impression. Your brand is your identity, and you never want to stray from your brand identity online. 

You will need a dedicated partner to produce and manage your social media presence. Black Digital has the experience you need to manage your social media and design targeted social media campaigns to help drive the right traffic to your website. 

Contact Black Digital today to learn more and to schedule a consultation.    

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