Google Grants for Nonprofits

Find out how to apply for the Google Grants program that gives $10,000 worth of advertising a month. 

The challenge for nonprofit organizations is reaching both the people whom they’re trying to help and those who might be interested in donating. Advertising with Google is a great way to do this. What if I told you that you could use enough Google advertising to reach more people than you thought possible and do it all for free? Well the Google Grants program offers exactly that.

What Is Google Ad Grants?

It’s a program where Google gives up to $10,000 worth of advertising a month to qualifying nonprofits. These grants are there to help nonprofits get their message out there while allowing them more freedom to use their funds to help others.

How to Apply

The application process involves first signing up for Google for Nonprofits. From there, you’ll be able to fill out an application for Google Grants. It may take a few days for the application to be processed.

Before you apply, you first need to make sure you’re eligible for a Google grant. You can read about Google’s requirements here, but to put it more succinctly:

  • Be registered as a charitable organization in one of the eligible countries.
  • Meet that country’s requirements. In the United States, that means:
    • Be recognized by the IRS as a tax-exempt 501(c)(3) organization. 
    • Don’t be a fiscally sponsored organization.
    • Organizations like churches that are automatically tax-exempt do not qualify.
    • Be validated by TechSoup.
  • Agree to the terms of service.

If you’re already operating as a nonprofit, it’s likely that you already meet all of these requirements.

How We Can Help

Along with meeting all the requirements for eligibility with regard to being classified as a nonprofit, you also have to meet the requirements of Google’s website policy.

If someone clicks on one of your ads that are supported by Google grants, then they’ll be directed to your website, and Google wants to make sure that they’re only advertising websites that would reflect well on Google. 

To summarize Google’s website policy, for your nonprofit to be considered:

  • You have to own a website domain.
  • Your website must be of high quality and:
    • Include an ample description of your organization’s goals.
    • Have content that’s unique to your organization.
    • Load quickly, not contain broken links, and be supported by HTTPS.
  • The purpose of your website cannot be commercial activity.
  • There is limited advertising on your website.

This is where we can be of assistance. If your website is not of high enough quality to qualify for a Google grant, then we can transform it into one that is.

We specialize in digital branding and website development and can build and maintain a website that anyone would describe as “high-quality.” With up to $10,000 available a month via Google grants, overhauling your website is well worth the cost.

Even setting the grants aside for a second, a more aesthetically pleasing and professional website will let your site’s visitors know that you’re legit. It gives you instant validation in the eyes of those who would potentially donate. We can create a beautiful website, manage it, and update it regularly with original content. 

Making sure that you have a website that meets Google’s standards is important, but you also need to have an advertising campaign ready. We can design digital advertisements for you so that you’ll be ready when you receive a grant.

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