Building a digital audience and lead generation system for voting rights restoration
Restore Your Vote is an initiative of Campaign Legal Center that helps people with past felony convictions understand their voting rights and take steps toward rights restoration where needed. The program provides resources, education, legal information, and partner support to help eligible voters participate in democracy.
Black Digital helped Restore Your Vote expand its digital presence into a more distinct public-facing brand with dedicated social channels, email infrastructure, lead generation campaigns, segmented audience growth, monthly newsletters, partner webinars, campaign strategy, and reporting. Our work supported RYV’s ability to reach people across key states, grow its audience, equip partners, and communicate voting rights information more consistently.
We drove segmented audience growth across priority states, built new social and email infrastructure for Restore Your Vote, and provided ongoing support for newsletters, partner education, and lead generation.
Audience growth across priority states
Social and email infrastructure for Restore Your Vote
Newsletter, partner education, and lead generation support
We supported Restore Your Vote by building the digital infrastructure needed to reach eligible voters, educate partners, and grow segmented audiences across priority states. The work connected paid media, lead generation, social media, email marketing, partner education, and reporting into a more organized outreach system.
Paid media campaigns, lead forms, audience targeting, state segmentation, and reporting.
Dedicated social media channels, email setup, messaging support, and campaign identity.
Monthly Restoration Report, audience segmentation, content planning, and partner updates.
Webinars, marketing guidance, campaign support, and partner-facing resources.
Zapier workflows, list management, campaign tracking, and performance reporting.
Explore how Black Digital helped Restore Your Vote build digital infrastructure, grow segmented audiences, and support voting rights restoration campaigns.
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