Choosing the Ideal Content Management System (CMS)

Wix versus Squarespace versus WordPress? Here’s what you need to know about each CMS.

When it comes to the best content management system (CMS) to launch and grow your website, understanding the pros and cons of different platforms is key to your website’s success — especially in today’s evolving digital environment.

Wix, Squarespace, and WordPress are all valuable options to help support pursuits from blogging and e-commerce to online bookings and portfolio management. 

After learning the features of all three options to decide which platform is the best for website-building and content management, there are a few factors, ranging from price to functionality to scalability, to consider that point to one clear winner. Here are some of the most prominent CMS examples.


Wix is an ideal platform for beginners — those who are new to website-building. The platform is known for its ease of use, free plan, and ready-made templates.


  • Suitable if you are new to website-building
  • Favorable if you are looking for a simple and functional website to promote your brand or business
  • Customer support is available
  • Offers free templates, geared toward different pursuits, with easy drag-and-drop features 
  • Affordable pricing ranging from free to $39 a month


  • You are not able to easily change your theme after you publish your website
  • Design templates are modern, but they lack personalization
  • Limited blogging features compared to Squarespace and WordPress
  • SEO features are available, but Wix doesn’t have the best reputation for high rankings
  • You have to separately edit the desktop and mobile view, which can be time-consuming


WordPress is popular among serious business owners looking to grow with their businesses. It’s known for being a leader among blogging and content-focused websites. The platform itself is free, but you will require additional costs to create an impactful website.


  • Online tutorials are available to help guide you through the complex platform
  • Offers the most free themes to customize compared to Wix and Squarespace
  • High-quality free and paid plug-ins add functionality to your website
  • Website plug-ins improve SEO efforts
  • You can change your website’s look by swapping themes
  • Unlimited blogging features
  • A highly customizable and scalable platform that enables you to take your website to another level
  • Affordable pricing ranging from free to $5.95 a month 


  • A complex platform that comes with a steep learning curve
  • Can be overwhelming to beginners when it comes to finding a theme and design functionality plug-ins
  • Lacks customer support


Squarespace is another player in the game known for its image-driven brands, influencers, bloggers, and online sellers.


  • Very stylish, beautiful, and modern design templates that are also mobile-friendly
  • It’s easy to use, enabling you to build and launch a website in a short period of time
  • Suitable for creating a blog


  • Squarespace doesn’t offer any free plans
  • The stylish and heavy templates can slow down and negatively affect SEO rankings 
  • Provides the least amount of templates compared to Wix and WordPress
  • Lacks scalability, because it doesn’t have plug-ins and add-ons

So, what do you think? 

Our Top Choice: Why WordPress Stands Out as the Preferred CMS

WordPress provides the functionality and scalability to help you create and manage a successful content management system. Compared to Wix and Squarespace, you have the most flexibility to customize your website with the availability of plug-ins and manage your content in any way you see fit. Although WordPress comes with a learning curve, its features will help maximize performance and drive results. 

If you are still deciding which content management system is the best, keep in mind the functionality, scalability, and flexibility features that WordPress has to offer and that they are vital to managing your content successfully.

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