Overview:
The Advancement Project (AP) is a next-generation civil rights organization, rooted in fulfilling America’s promise of a just democracy. They are a multi-racial organization that is focused on amplifying human rights struggles for equality and justice. AP’s vision is for a “future where people of color are free- where they can thrive, be safe and exercise power.”
THE SOLUTION:
Our team met with AP to discuss their goals for the branding update. Those meetings led to the creation of the “Vote By Any Means Necessary” (BAMN) campaign.
The marketing assets that we created included a microsite that directed traffic to a lead form. The form collected basic information that allowed the AP team to reach out and register the disenfranchised so that they could vote in the 2020 election.
THE RESULTS:
