5 Content Ideas for Your LinkedIn Marketing Strategy

The focus of your LinkedIn marketing strategy should be starting a conversation. The best way to promote your brand or business is by getting other members to respond to your post and share it with their network. This blog will teach you how to create engaging content on LinkedIn that will lead to greater brand awareness, sales and clients.

If you are trying to sell a product or service on LinkedIn, your posts need to benefit your audience in some way. Whether it is an interesting stat, tips or tricks of the trade, or a thought leadership article, your content should be valuable. Then once people are paying attention to your brand, you can make the case for your products or services.

Here are 5 content ideas for your LinkedIn marketing strategy.

1. Highlight Company Leaders

Part of your LinkedIn marketing strategy should focus on the face of your company. It needs to be the CEO or the owner of the business and they should come from a place of authority.

Highlight their ideas, thoughts and experience using LinkedIn to humanize your brand. Posts like this let people inside your business while also providing them with valuable information from the company leader.

You should also celebrate employee accomplishments on LinkedIn. Take some time to tell people about the employee of the month or someone who has been with the brand for a long time. Posts like this further humanizes your brand by showing that you care about your employees. People can relate to these stories and they are more likely to interact with them, which is the goal.

2. Offer Tips and Tricks of the Trade

LinkedIn members love videos and images with stats. Create a post with a short video from your owner or CEO offering a tip or trick of the trade they have learned in their experience. People are always interested to hear from company leaders because they come from a position of authority.

If you are wondering how these posts should look, check out other brands you admire on LinkedIn. See how their tips and tricks posts look and emulate them.

The video in your post should be short and easily digestible. You should also include a comment or a question intended to spark a conversation. If the tip or trick is valuable, other members will share it with their network.

3. Repost Third-Party Content

Your brand’s LinkedIn page shouldn’t be just about you. Take advantage of the content that other people have created on other platforms to grow your following.

Here are some types of third-party content you should be sharing as part of your LinkedIn marketing strategy:

  • Viral tweets
  • Relevant memes
  • Popular YouTube videos
  • Articles
  • Other LinkedIn posts

Be sure to tag the creator of the content to give them credit for their work. Then start a conversation by adding your own thoughts or a relevant question. The hope is that the original creator will share or comment on your post and give you more exposure.

4. Post relevant thought leadership articles

Not every post on your LinkedIn page needs to be brand-specific. You need to show that your brand or company is aware of social issues or cultural discussions that go beyond business.

Another good way to start a conversation is by sharing relevant thought leadership articles. They can be written by the authority figure in your business or someone else. The goal is to weigh in on the topic or issue and make your position clear.

Sharing interesting and important thought leadership articles adds to your brand’s authority by showing that you are engaged with the world around you. It also helps other like minded people relate to your brand.

5. Post company highlights and milestones

It is okay to brag about company accomplishments or milestones on LinkedIn. You don’t want this to dominate your marketing strategy, but highlighting follower milestones, corporate success, sales numbers and other relevant achievements adds to the authority of your brand.

Another good thing to highlight on LinkedIn is your company’s charitable contributions. If you sponsored a fun run or if your employees participated in charity work, dedicate a post to that. People will be more inclined to interact with and share the post if it highlights something positive.


The main goal of any good LinkedIn marketing strategy is to promote your company or brand by starting a conversation. This is done in a number of ways:

  • Highlight company leaders
  • Offer tips and tricks of the trade
  • Repost third-party content
  • Post relevant thought leadership articles
  • Post company highlights and milestones

Each of these ideas will add authority to your brand while also bringing something valuable to your network.

Does your brand need a social media marketing audit? Contact Black Digital to learn more about our LinkedIn marketing solutions: hello@BlackDigitalGroup.com

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