Level Up Your Storytelling – Turn Ideas Into Impact

National Society of Black Engineers: Using a phased website rebuild to support 12,900+ convention attendees

NSBE chose Black Digital for conference website design, supporting 12,908 convention attendees with a phased WordPress rebuild.

Overview

The 2026 NSBE Annual Convention website needed to support a phased campaign, help multiple distinct audiences find relevant information, accommodate frequent speaker and schedule updates, and connect visitors to registration and housing, all while remaining manageable for NSBE’s own communications team.

Black Digital redesigned the convention experience in WordPress, built information architecture supporting multiple audience journeys, delivered content operations and analytics planning, and provided quality assurance, training, and ongoing maintenance support. Convention websites face a unique challenge: content changes constantly right up until the event, and the team managing it needs to move fast without technical bottlenecks, so the site was built to move from wireframes through a phased landing page to full production publishing, with NSBE’s team able to manage updates independently.

Results

  • 12,908 convention attendees supported
  • 81,000+ active website users
  • 287,000+ pageviews recorded

A convention this size needs a website that keeps pace with constantly changing information, not one that becomes a bottleneck during the busiest planning months. This gave NSBE’s communications team an editable platform built for that reality.

Related Services

  • Website Design and Development
  • Conference Branding and Event Marketing

Client Name

Sector

What We Did

Website Redesign
Information Architecture
Phased Landing Page
Full-Site Design
Content Operations
Training

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Level Up Your Storytelling – Turn Ideas Into Impact