The National Sigma Beta Club Foundation is the youth affiliate of Phi Beta Sigma Fraternity, Inc., dedicated to mentoring young men ages 8–18. With a focus on academic excellence, leadership development, and civic engagement, the Foundation provides programs that empower youth to thrive.
2024 marked the 75th anniversary of the Foundation—a significant milestone in its legacy of service and empowerment. The leadership team sought to commemorate the occasion with a modern brand refresh that celebrated its heritage while resonating with a new generation of members and supporters.
The Foundation needed a visual identity and campaign that honored its rich history while appealing to digitally savvy youth and alumni. With the national Conclave approaching, timing was critical. The campaign had to be bold, relevant, and cohesive across digital and in-person experiences.
Black Digital partnered closely with the Foundation team to shape a campaign rooted in legacy and momentum. Through discovery and design sprints, we captured their brand’s essence—pride, growth, and mentorship—translating it into striking creative assets. We delivered a custom 75th anniversary logo and commemorative seal, ensuring each element worked seamlessly across platforms and materials.
Design & Deliverables
The campaign launched at the Conclave to enthusiastic reception from alumni, members, and students. The updated visuals helped energize community engagement online and in person, strengthening the Foundation’s identity heading into its next chapter. The rebrand set the stage for future national campaigns rooted in unity, legacy, and forward-thinking leadership.
Brand Strategy
Creative Services
Graphic Design & Branding
Social Media Marketing
We turn ideas into impact.
Let’s build something that drives real results for your brand.
