Restructuring and redesigning NACDD’s Cancer Programs webpages to clearly communicate their nationwide impact in cancer prevention and control.

Background

The National Association of Chronic Disease Directors (NACDD) supports state and territorial public health leaders working to prevent and manage chronic diseases. In partnership with the CDC and other national agencies, NACDD develops programs, tools, and training that shape the future of public health—particularly for diseases like cancer, diabetes, and cardiovascular conditions. Since 1988, their work has helped states advance healthier communities through policy, systems, and environmental change.

Our Approach

Black Digital began by working closely with NACDD’s Cancer Communications Consultant and program leads to conduct a full web inventory and audit. We mapped out every existing cancer-related page, identified gaps, and surfaced opportunities for simplification and clarity. At the heart of our strategy was a simple question: What does each audience need to understand NACDD’s action on cancer?

From there, we built out a new architecture for the microsite—grouping content thematically and establishing intuitive pathways based on audience needs. The design followed suit, creating a clean, consistent layout that emphasized readability, accessibility, and mobile responsiveness.

We developed all new templates directly within NACDD’s WordPress environment, aligning with the organization’s brand standards and ensuring that staff could easily maintain content moving forward. As part of our final phase, we archived outdated content, published new pages, and conducted QA testing across multiple devices and browsers.

Design & Deliverables

• Web inventory and audit of cancer program content
• New microsite structure with intuitive navigation
• WordPress-based page templates aligned with NACDD’s brand
• Fully responsive, accessible design
• Updated and published content across all cancer program areas
• Integrated publishing and archiving of outdated pages
• Coordination with parallel Cancer Lifespan project for visual and functional consistency

Client Impact

The updated Cancer Programs microsite now offers a much clearer and more comprehensive picture of NACDD’s national leadership in cancer prevention and control. Visitors can easily navigate resources, understand project goals, and explore the full range of NACDD’s efforts. Internally, the site gives NACDD staff a more flexible and streamlined foundation for future updates.

The redesigned experience reflects both the urgency and expertise behind NACDD’s cancer work—making it easier for stakeholders to find, share, and act on critical information.