March On!: Using year-round content strategy to power the Festival and daily storytelling

Overview

March On! needed consistent year-round capacity across brand, web, email, social, video, webinars, donor communications, storytelling campaigns, and major events, all tied to one organizational voice instead of run as separate, disconnected initiatives. The centerpiece of that voice is the annual Festival: screenings, conversations, a gala, competitions, and sponsor programming, each arriving on its own schedule.

Black Digital built a shared production calendar and flexible creative system that kept every channel connected to the same campaign, produced storytelling campaigns and donor communications, delivered a dedicated Festival microsite with Eventive ticketing, ran segmented email alongside organic and paid social promotion, and coordinated speaker, sponsor, and on-site production assets. Year-round work kept March On!’s broader presence active between Festival cycles, so the organization wasn’t starting from zero every time the Festival came back around.

Results

• 4,852,553 impressions January through November 2025
• 189,589 engagements and 1,315,231 video views
• 8,154 net new followers added in one year
• 961 posts published across the reporting period

A cultural organization built around storytelling needs its own communications to tell a consistent story. This system gave March On! a way to run its Festival and its year-round presence through one connected voice instead of treating them as separate efforts.

Related Services

• Year-Round Marketing Support
• Conference Branding and Event Marketing
• Campaign Strategy and Creative