March On!: Using one production system to run a week-long cultural festival

Overview

The Festival combined screenings, conversations, virtual programming, paid sessions, a gala, competitions, and sponsors, with information and creative requirements arriving on different schedules. Every channel still needed to feel connected under one campaign.

Black Digital built a shared production calendar and flexible creative system, managed a dedicated Festival microsite with Eventive ticketing, ran segmented email alongside organic and paid social promotion, and coordinated speaker, sponsor, and on-site production assets. The team tracked every moving piece through Monday.com rather than scattered task lists across departments. A week-long festival with this many moving parts needs one production system holding everything together, and that shared calendar and creative system made the Festival’s various programs feel like one cohesive event rather than separate initiatives sharing a name.

Results

• 112 tracked Festival subtasks, with 103 completed
• More than 3,300 hours of logged production work across social, web, creative, and account management, spanning the full relationship
• Hundreds of coordinated Festival assets delivered across digital, print, social, email, web, video, and on-site production
• Reusable templates and a more manageable Festival microsite delivered for future seasons

A cultural festival’s success depends on every touchpoint feeling connected, from the first save-the-date to on-site signage. This system gave March On! that consistency across a genuinely complex event.

Related Services

• Conference Branding and Event Marketing
• Event Registration Platform Integration
• Campaign Strategy and Creative