Level Up Your Storytelling – Turn Ideas Into Impact
Level Up Your Storytelling – Turn Ideas Into Impact
ITSMF’s leadership academies, symposiums, awards, membership, partnerships, job board, and newsletters created a continuous communications workload for a lean internal team, with priorities regularly overlapping across shared audiences and channels. The organization runs on a small brand and communications team relying heavily on organic marketing, working toward an ambitious 2025–2027 plan: grow membership to 1,000, revenue to $10 million annually, and GIPD enrollment to 1,000 students a year.
Black Digital connected strategy, content, creative, web, email, and social under one operating model, manages technical support across ITSMF’s digital properties, and delivers monthly reporting connecting activity to organizational priorities. In practice, that operating model covers website updates and media library management; year-round graphic support including one-pagers, toolkits, logo work, and custom social and email headers; content development spanning research, writing, and monthly newsletters; organic and paid social management with community engagement; email production including drip campaigns and list segmentation; technical support across Cvent and Mailchimp; video editing for events and web promos; and weekly project-management meetings to keep it all moving. Rather than treating each ITSMF initiative as a separate project, Black Digital functions as an embedded marketing team, moving priorities through one system instead of routing overlapping requests through disconnected channels.
A busy association calendar needs a marketing partner that can function as an extension of the internal team, not a vendor waiting for individual project requests. This gave ITSMF that operating model.
Year-Round Marketing
Content
Web
Email
Social
Integrated Content System
Technical Support
Reporting
We turn ideas into impact.
Let’s build something that drives real results for your brand.
