Baltimore Development Corporation: Expanding marketing capacity to show businesses how to grow, invest, and succeed in Baltimore

Overview

BDC speaks to entrepreneurs, established businesses, developers, job seekers, and neighborhood stakeholders, often in the same week. That means explaining complex economic-development programs clearly, moving fast when a time-sensitive opportunity opens up, and doing it all through an intake and production process reliable enough that requests, approvals, and reporting don’t break down under their own volume.

Black Digital built a 90-day strategy and a rolling content system tied to BDC’s priorities, then took over the full production cycle: planning, copywriting, creative, scheduling, publishing, and monthly measurement across LinkedIn, Instagram, and Facebook. The team supported named campaigns like Design Baltimore: Gateways, RISE Pilot, Opportunity Zones 2.0, and Black Business Month, alongside a steady stream of business and event spotlights, and built the video templates, intake forms, and reporting dashboards that keep the whole system running. On the website side, Black Digital manages program pages, event updates, navigation changes, domain redirects, career tools, and analytics. As BDC’s digital creative agency of record, the team functions less like a vendor filling post slots and more like an extension of the communications department, one built to plan ahead and still respond the moment a ribbon-cutting or business announcement breaks.

Results

• 103,379 social impressions across July and August 2026
• 6,491 engagements and 3,191 social link clicks across the two months
• 690 net new followers added across LinkedIn, Instagram, and Facebook
• 139 posts published across the three channels
• In August, the newly launched website generated 13,337 page views, 6,087 sessions, 5,475 new users, and a 59.9% engagement rate

BDC now has a coordinated digital function that turns economic-development activity into consistent public communication, with a measurement rhythm clear enough to show where the next opportunity is: tighter conversion tracking on applications, registrations, and inquiries. For Black Digital, it’s a working model for what agency-of-record support looks like when a public-sector client needs daily production and strategic judgment in the same relationship.

Related Services

• Year-Round Marketing Support
• Campaign Strategy and Creative
• Social Media Strategy and Management
• Website Maintenance and WebOps