Overview
Black Creative Collective needed a digital experience that gave its community, members, and audience a clear path to information and involvement, backed by a brand identity built for a creative, culture-forward organization rather than a standard nonprofit template.
Black Digital developed a brand identity system that reflected the collective’s creative focus, designed and built a new WordPress website, and structured content and navigation around what the community actually needed. As a sibling property positioned alongside Black Digital’s own brand work, the project called for an identity that felt distinct and culture-forward rather than corporate, paired with a site structure built to grow alongside the collective’s programming. Black Digital also shaped the collective’s content strategy and built out SEO on top of the new site; the collective now ranks for several keywords and pulls in a meaningful amount of organic traffic as a result.
A creative community’s website is often its first impression. This gave Black Creative Collective a digital presence that matched the caliber of the work it represents.
Related Services
- Website Design and Development
- Brand Strategy and Identity