We help HBCUs and HBCU-connected programs build brand, digital, and content systems that reach students, alumni, and the broader community with real cultural fluency, without relying on a templated higher-ed playbook.
HBCUs carry institutional history that a generic higher-ed marketing approach flattens or ignores. Reaching prospective students, engaging alumni, and building visibility takes an agency that understands both the marketing mechanics and the cultural context, not as an add-on but as the starting point.
As a Black-owned agency, we bring that understanding directly into the work.
Website redesigns, branding, and publication design that reflect institutional legacy while reaching current audiences.
Marketing and event support for programming built specifically for HBCU students and alumni.
Campaign support for organizations whose scholarship or leadership programs serve HBCU communities.
We bring strategic structure to the work that honors institutional legacy while reaching today’s students and alumni:
Student recruitment campaigns and paid media
Landing pages and inquiry-to-application funnels
Campus visit and event promotion
Website design serving prospective students, current students, and alumni
Accessible, WCAG-compliant design
Student portal and application integration
Alumni communications and newsletters
Giving campaign design
Reunion and milestone event promotion
Brand strategy and visual identity
Annual report and publication design
Crisis and reputation communications
Website Maintenance & Technical Support
Ongoing website maintenance support for the nation’s oldest private HBCU.Website Maintenance & Technical Support Ongoing website maintenance support for the nation’s oldest private HBCU.
Integrated Festival Marketing & Storytelling
A multi-year brand and marketing partnership spanning festival rebrand, annual festival marketing, event microsite development, and the Unsung Heroes storytelling campaign — a nine-video original content series that reached organic viral audiences.
Integrated Festival Marketing & Storytelling
A multi-year brand and marketing partnership spanning festival rebrand, annual festival marketing, event microsite development, and the Unsung Heroes storytelling campaign — a nine-video original content series that reached organic viral audiences.
Integrated Festival Marketing & Storytelling
A multi-year brand and marketing partnership spanning festival rebrand, annual festival marketing, event microsite development, and the Unsung Heroes storytelling campaign — a nine-video original content series that reached organic viral audiences.
Integrated Festival Marketing & Storytelling
A multi-year brand and marketing partnership spanning festival rebrand, annual festival marketing, event microsite development, and the Unsung Heroes storytelling campaign — a nine-video original content series that reached organic viral audiences.
We offer website design, branding and visual identity, publication design, event and conference marketing, and scholarship and recruitment campaign support.
Reaching HBCU audiences effectively takes real cultural fluency, not just marketing mechanics. As a Black-owned agency, that understanding is built into how we approach every project, not treated as an add-on.
We start with discovery focused specifically on your institution’s history, not a generic higher-ed template. That means real conversation with your team about what makes your legacy distinct before any creative work begins.
Yes. We support scholarship programs, professional organizations, and events built specifically for HBCU students, alumni, and communities, even when the organization itself isn’t an HBCU.
Yes. We build scholarship and recruitment campaigns, application funnels, and enrollment content designed to reach prospective HBCU students.
Yes. We build brand and visual identity systems designed to honor institutional history while remaining current and relevant to today’s students and alumni.
Yes. Many of our higher education clients have internal teams focused on specific priorities. We often provide additional capacity for campaigns, website projects, or channels that need dedicated attention.
We start with discovery to understand your institution’s history, audiences, and goals. From there, we build a strategy, execute the work, and measure results.
Tell us about your institution or program. We’ll tell you how we’d approach it.
