HBCU SpringComing: Using a scaled website rebuild to support one of the country's largest HBCU festivals

Overview

HBCU SpringComing needed a digital experience capable of supporting the festival’s growing scale, giving priority audiences a clear path to information, ticketing, and event details. A large-scale cultural festival’s website has to handle both pre-event ticket sales and live-event energy, so Black Digital redesigned the festival website for the event’s scale, ran paid advertising driving traffic and ticket activity, and delivered social media management, including live event coverage, built to carry that full arc from advance planning through the festival itself.

Results

• A successful digital launch supporting one of the country’s largest HBCU cultural events
• Paid campaigns driving measurable traffic and ticket activity throughout the festival season

A festival this size needs its digital presence to match its cultural significance. This redesign gave HBCU SpringComing a platform built for that scale.

Related Services

• Website Design and Development
• Conference Branding and Event Marketing
• Microsites and Campaign Landing Pages