Overview
The prior Festival microsite was visually dated and difficult to scan. Schedules, films, registration details, and sponsor content weren’t organized around how attendees actually make decisions, and the introduction of paid sessions raised the stakes for a clear ticketing journey.
Black Digital designed a focused microsite organized around attendee decision-making, integrated Eventive ticketing directly into the site, built sponsor recognition pages and program organization, and delivered a reusable, archive-ready structure for future seasons. Rather than a one-season production, the microsite was built with reusable templates and a simpler CMS workflow, so future Festival years wouldn’t require rebuilding the site from scratch.
A festival website only works if attendees can find what they need quickly. This gave March On! a site built around actual attendee decision-making, not just a calendar of events.
Related Services
- Microsites and Campaign Landing Pages
- Event Registration Platform Integration
- Website Design and Development