The Executive Leadership Council’s (The ELC) Leadership Development Week (LDW) is a flagship professional development experience designed to equip early to senior-career professionals with business-tested insights, executive strategies, and culturally grounded leadership development. Hosted from June 23-27, 2025, in-person in Chicago and online via Zoom, LDW featured interactive courses, masterclasses, and fireside conversations with senior executives and Fortune 500 leaders.
Black Digital was responsible for developing comprehensive materials for six leadership courses, and the content evolved rapidly as subject matter experts finalized key themes and narratives. This meant assets needed to be flexible and designed to accommodate ongoing updates.
Because revisions came through multiple stakeholders and channels, the volume and pace of changes added complexity to the production schedule. With an ambitious event timeline and a wide range of deliverables, the project demanded a high level of coordination to ensure every piece aligned with The ELC’s vision.
BDG supported The ELC by producing a full creative suite for LDW, including refreshed branding, course materials, email and social graphics, and event collateral. Together, these pieces created a cohesive visual identity that elevated the LDW experience and reinforced The ELC’s mission to advance quality executives in corporate leadership.
To meet the fast timeline and evolving content needs, BDG restructured the workflow and established clear communication channels, with an organized system for feedback and content submission. This streamlined approach helped us stay aligned and deliver polished materials on schedule, ensuring LDW launched with a unified, high-quality creative foundation.
Branding logos
Course materials & signage
Talent deck/video
Masterclass guidebook
Email graphics
Event materials
Web headers/assets
LinkedIn ads
Social content
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