WDCEP works to bring business and economic development to Washington DC. Through data collection and analysis of the opportunities that DC provides, WDCEP creates impressive arguments for firms to relocate to DC and help the city maintain its status as one of the largest economies in the world.
Black Digital conducted a market analysis of similar organizations to determine best practices for page composition and details like the frequency with which we should include call-to-action buttons. For the new wireframe, we wanted to keep all the necessary information but have a main navigation menu that was far less cluttered. We narrowed the main site to a handful of pages and included an additional hidden menu that, when clicked on, revealed other pages.