Young Black Pharma — Rebrand, Website & Conference Marketing

Overview

Young Black Pharma is a professional community cultivating, inspiring, and connecting early-career through executive-level professionals in the pharmaceutical and biotech industries. Founded in 2016, YBP hosts an annual Conference & Gala that serves as the cornerstone event for networking, career development, and health equity advocacy. When they came to Black Digital, registrations were lagging, the brand needed a refresh, and the internal team was stretched thin. They needed a full marketing department, not just a vendor.

Challenge

The work spanned two distinct streams: a full organizational rebrand and new website, and then an entirely separate conference identity and marketing campaign for the 2025 event. Running both in parallel, while managing Cvent, social media, SMS, email, print, event branding, and on-site execution, required disciplined project management and a team that could execute across every channel at once.

Approach

We began with discovery sessions to align on brand direction and conference goals, then separated the work into two clear tracks. For the organization, we designed a new logo and brand identity and built a redesigned website with a functional member application portal. For the 2025 conference, we created a distinct conference brand and visual identity, then managed the full marketing infrastructure: social media across Instagram and LinkedIn, email campaigns through both Mailchimp and Cvent, SMS outreach via Textedly, and three promotional videos covering keynote announcements and the conference theme. We also designed the complete suite of event materials including badges, signage, the Gala program, step and repeat, and custom sponsor packages, and managed Cvent configuration and email scheduling throughout the campaign.

Our Impact

• LinkedIn grew to over 10,000 followers
• Instagram grew to nearly 5,000 followers
• Increased conference registrations and member signups
• Delivered a complete, on-brand conference experience from pre-event promotion through on-site execution across both the organizational rebrand and the 2025 conference