Level Up Your Storytelling – Turn Ideas Into Impact

Upwardly Global: Using a website redesign to build trust with members navigating a difficult transition

Upwardly Global chose Black Digital for a website redesign, transforming its external presence to reflect its impact and mission.

Black Digital assisted Upwardly Global in transforming our external face into a true reflection of our impact within the diversity and inclusion sector, as well as our relevance to workforce, economic development and immigration conversations. Our website is the first point of contact our members have with us, and Black Digital created a platform that is aesthetically pleasing and functional.

Overview

Upwardly Global needed a digital experience capable of giving priority audiences, immigrant professionals, employers, and partners, a clearer path to its programs and resources. As the first point of contact for many members, the website had to work hard to establish trust quickly for people navigating a genuinely difficult transition into a new country and workforce, so Black Digital organized the site around audience needs and content structure, built accessible information architecture, and delivered WordPress development and launch support around that need.

Related Services

  • Website Design and Development
  • Website Maintenance and WebOps

Client Name

Sector

What We Did

Website Redesign
WordPress Rebuild
Content Structure

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Level Up Your Storytelling – Turn Ideas Into Impact