At-a-Glance
Key Complexity:
Two coordinated sites working as one brand system; interactive 12-question quiz as engagement tool; book sales integration; Mailchimp subscription sync across both properties
The Challenge
Tara Jaye Frank needed two connected websites: a personal author/speaker platform and a consulting firm site. Both needed to work together, integrate book sales, support a merchandise shop, and include an interactive tool that engages prospects while capturing information.
The Solution
Black Digital built two connected sites designed as one brand system. The interactive “Your Way Quiz” classifies visitors into leadership archetypes while capturing contact information. Book sales are integrated. Mailchimp integration syncs newsletter subscribers across both properties so one unified email list is maintained. The sites link to each other so visitors move seamlessly between speaking/writing and consulting.
The Results
Tara Jaye Frank and The Waymakers Change Group have a connected two-site presence supporting speaking bookings, book sales, and consulting lead generation from one coordinated brand system.