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National Society of Black Engineers: Using one communications system to serve six convention audiences

National Society of Black Engineers partnered with Black Digital across brand identity and website work for its national convention.

Overview

This is the hub view of the NSBE relationship covered in more depth across the website (#45) and brand identity (#46) cases from batch 5. NSBE needed a unified convention communications system serving six distinct audiences across more than 20 creative deliverable categories, giving the organization both a national-stage identity and practical tools for managing constantly changing content. Black Digital delivered the convention’s core brand identity and visual system, built a multi-page WordPress experience organized around six audiences, and coordinated more than 20 creative deliverable categories under one system.

Results

  • 12,908 convention attendees supported
  • 81,000+ active website users
  • 287,000+ pageviews recorded
  • 20+ deliverable categories maintained under one unified system

A national STEM convention needs every audience, from sponsors to first-time attendees, to experience one coherent organization. This partnership gave NSBE that consistency at genuine scale.

Related Services

  • Conference Branding and Event Marketing
  • Campaign Strategy and Creative
  • Website Design and Development

Client Name

Sector

What We Did

Convention Marketing Partnership
Brand Identity
Convention Website
Multi-Audience Content System

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Level Up Your Storytelling – Turn Ideas Into Impact