Level Up Your Storytelling – Turn Ideas Into Impact
Level Up Your Storytelling – Turn Ideas Into Impact
ITSMF needed to grow enrollment and revenue for leadership academies that serve professionals from middle management through the executive level, a genuinely valuable offer, but a high-consideration one: tuition ranges from $9,500 for the Management Academy to $10,500 for the Executive Academy. Getting more people through the door meant more than awareness. It meant clear positioning, credible content, real lead generation, and follow-up disciplined enough to move a prospective participant from interested to enrolled.
Black Digital built a recruitment campaign that connected academy positioning, audience targeting, paid media, lead capture, and follow-up into one system, and produced the campaign creative and content behind it for social, email, and web. The team managed lead generation and optimization directly against enrollment and revenue goals, and tied academy recruitment into ITSMF’s broader event, membership, and year-round communications, treating enrollment as a sales campaign rather than a marketing checkbox. With tuition reaching $9,500 to $10,500 per participant, every qualified lead carried real weight, and the strategy was built around that math from the start.
The academy campaign proved that ITSMF’s marketing system could do more than support visibility and events; it could generate measurable program revenue. For Black Digital, the $90,000 result is the clearest evidence yet that connecting positioning, creative, lead generation, and follow-up to a defined sales objective actually pays off, while the broader agency relationship keeps prospects engaged in the gaps between recruitment periods.
Digital Strategy
Event Marketing
Social Media
Email
Content
Design
Video
Branding
Website Operations
Campaign Assets
Speaker Graphics
Signage
Badges
Post-Event Storytelling
We turn ideas into impact.
Let’s build something that drives real results for your brand.
