Harvard Business School African-American Alumni Association: Using event branding to mark a 50th anniversary summit

Overview

HBSAAA needed a coordinated marketing and attendee-communications system for its 50th Anniversary Leadership Summit, with clear promotion before the event and a consistent experience across registration, speakers, sponsors, and on-site materials.

Black Digital designed the event branding and logo system for the 50th anniversary, produced conference signage, award brochures, and email graphics, and built letterhead, postcards, slide templates, and agenda posters, alongside alumni-facing graphics across the promotional campaign. A 50th anniversary summit needed materials that honored the milestone while functioning as practical, usable event assets, from signage to the slide templates speakers and organizers actually used on-site.

Results

• 3,000+ African American Harvard Business School alumni in the network reached
• 600+ alumni and students in attendance at the summit

A milestone anniversary is a chance to make a strong impression across a large, engaged network. This campaign gave HBSAAA a cohesive event identity that carried across every touchpoint, from save-the-date to on-site signage.

Related Services

• Conference Branding and Event Marketing
• Anniversary and Milestone Campaigns
• Brand Strategy and Identity