Level Up Your Storytelling – Turn Ideas Into Impact

FARE: Using an embedded marketing partnership to log 4,274 hours across FARE's full calendar

FARE brought in Black Digital for year-round marketing support, logging 4,274 hours across social, email, web, and events since 2023.

Working with Black Digital has been a game-changer for FARE. Their project management skills are top-notch, always keeping our audience's needs in sharp focus. From designing captivating visuals to acing social media, SEO, and web design, they've proven to be a dynamic force.
D'Andrea Kinley
Consultant, Business Project Management, Nationwide Retirement Institute, and FARE Project Manager

Overview

FARE’s calendar included recurring communications, student programs, major events, partner engagement, publications, website updates, and rapid creative needs. Delivering those priorities consistently required more than a series of one-off vendors: different initiatives had separate stakeholders, deadlines, and approval paths, but every public touchpoint still needed to sound and look like FARE. Black Digital acted as an extension of FARE’s internal capacity, providing year-round marketing support across 2023 through 2025, connecting strategy, creative, content, social, email, web, SEO, event marketing, and publication production under an ongoing rhythm of planning, production, review, and reporting, and translating annual and quarterly priorities into monthly content and campaign work, without requiring FARE to manage separate vendor relationships for each function.

Results

  • 4,274.04 total hours recorded across 2023–2025 (1,284.77 in 2023, 1,946.61 in 2024, 1,042.66 in 2025)

(These hours demonstrate account scale, not performance; outcome metrics require separate verification.)

Related Services

  • Year-Round Marketing Support
  • Creative Capacity for Lean Marketing Teams
  • Campaign Strategy and Creative

Client Name

Financial Alliance for Representation & Empowerment (FARE)

Sector

What We Did

Year-Round Marketing Support

Timeline: 2023–2025

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Level Up Your Storytelling – Turn Ideas Into Impact